Employed as Head of Design, I collaborated with the LYMA team and some exceptional talent to develop the launch and sustain campaign for Skincare. From product design and development to film shoots, branding, CGI animation, web development, and paid media campaigns, the success of this hard work was measured in PR coverage across major broadsheets, and in the 30,000 waitlist, also reported in The Drum.

Amber Valletta

One-day shoot, Matt Easton, New York City

Milli Piliniro
& Frances Aaternir

One-day shoot with Arved Colvin-Smith, London

Product shoot

Hero shots by Xavier Young

Product shoot

SKU shots with The Hut Group, Manchester

CGI

Working closely with Vladislav Solojov to create animations and stills for eight key mechanisms in just three weeks.

Look development

Vessel, design exploration and alternatives

Ingredients

Microscopic imagery of key ingredients

LA Launch

Launch party in Los Angeles featuring
Amber Valletta

The Drum

The power of PR: how Lyma got 30,000 people on a waiting list for £500 skincare product

Link

Get in touch.

joe@lyons.london
(+44) 7796000250

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